Postfordism is the industrial model of production which was born in the late 1970's and which - as its name tells - replaced fordism. Customer-friendliness is characteristic to it, which means that the products are "tailored" according to the needs of the customers. Of course this means that much flexibility is needed. In the postfordist factory a lot of concern is also directed to minimizing the tied capital, according to the just-in-time -philosophy of production. The production is no more organized according to the serial model, but more like as groups of islands. The work is also not divided among single workers, as in fordism, but among teams of production, which take care of the production since the beginning, also carrying the responsibility for quality and its betterment. Also the technical executives participate in the team work, and instead of hierarchy, interaction, responsibility and creativity are emphasized. The work content of the boss disappears gradually. The workers also use such machines, which are intelligent. Postfordist factories are mostly smaller than fordist plants and they emphasize the ability to respond quickly to pressures of change. On the contrary as it is usually imagined, in the postfordist factories it is aimed to minimize automatization. People are flexible, machines are not. In plants of production, differing from fordism, the leadership aims to exclude activities, which are not directly parts of the company's production (cleaning, guarding, maintenance of machines).